Stash Hotel Rewards Visa Card
Client: Stash Hotel Rewards
Role: Project Manager (Contract)
Duration: August 2016 – February 2017
Team: Director of Marketing · Partner Hoteliers · In-House Designer · Symphony Financial
What I Led: Creative Development · Marketing Strategy · Field Training · Partner Enablement · Asset Production
Wins:
➤ Built and launched a hotelier training + marketing toolkit that drove a measurable increase in credit card applications
➤ Strengthened trust with partner hotels and Symphony Financial through effective enablement and transparency
➤ Created new branded assets and premium collateral that excited stakeholders and improved guest-facing experience
Why It Matters:
This project proved how strategic, on-property engagement and beautifully designed tools can turn around adoption for a product that initially underperformed.
Stash Hotel Rewards is the largest loyalty program for independent hotels in North America. In 2016, they introduced a co-branded Stash Rewards Visa Credit Card to help guests earn points faster.
But after launch, the numbers weren’t great. Credit card applications were underperforming, and the team wanted to explore on-property engagement as a new acquisition channel. That meant teaching partner hoteliers how to confidently and effectively pitch the card to guests, and making sure they had the tools to do it.
As a contract Project Manager, I was hired to:
Build and roll out a training program for hotel staff to pitch the card to guests
Manage the creation of new marketing materials and branded assets that could be used in the lobby, during check-in, or placed in rooms
Develop creative concepts that helped the credit card feel aspirational, aligned with the Stash brand, and easy to promote
Coordinate cross-functionally with both internal teams and third-party financial partners (Symphony Financial)
We created brand new promotional materials that Stash partner hoteliers could offer to new card applicants. To the left, you see the notebook I ideated and managed production of (loved what the designer did here).
I also managed the creation of brand new brand assets, learning materials and design elements - including the introduction of a logo for the card
RESULTS
Sizable uptick in credit card applications at participating hotel properties
Improved satisfaction from both hotel staff and corporate stakeholders, thanks to improved ease-of-use and aesthetics
Greater client enthusiasm and clearer product understanding across hotel teams
Strengthened Stash–Symphony relationship, laying the foundation for better partnership coordination long-term.
