WORK WITH ME  



Build sustainable growth through engaging events, meaningful community activations and a brand narrative that keeps your audience hooked.


There are a few domains where I can support your business. When they’re in alignment, it creates a growth flywheel , bringing in revenue sustainably.

Events & Experience Strategy

We all crave connection. But the boring happy hour with a bag of pretzels? It won’t cut it anymore.

Events should be tactile, aligned with your brand, and designed to be memorable, authentic and entertaining for your community, all while creating measurable impact.

    • Purpose first: We start with your “why” of building the event - aligning on the goal whether it’s building loyalty, exciting press, conversions, or internal culture.

    • Reality check: Confirming the budget, partners and timelines; and yes, I can make a big impact even on a small budget!

    • Design: Concept → marketing plan → guest experience, building soft touches and precision at every point.

    • Deliver & learn: I run the event so your team can focus on engaging with your guests, then I deliver a recap with learnings and ROI.

    • Full-scale conferences & summits

    • Booth production

    • Staff & employee event training

    • Meetups & off-sites

    • Partner & client events

    • Community Events & Gatherings

    • Supper clubs & bespoke dinners

    • Music videos & photoshoots

    • Performing arts programs

Community Building & Cultivation

Calling a group of people a “community” doesn’t make them one.

Community is built around a clear idea of what you stand for and a commitment to find people who resonate. Done right, community becomes a revenue multiplier and an unbeatable competitive moat.

    • Find the people: Map who already cares (and why).

    • Define their needs: What are members looking for to feel a deeper engagement with our brand, and how does that vary?

    • Build the system: Referral programs, ambassador frameworks and feedback loops that scale.

    • Sustain & measure: Practical operations and resourcing to keep the community healthy long term.

    • Community building & management

    • Survey & interview research

    • Brand evangelism

    • Ambassador programs

    • Partner programs

    • Referral programs

Brand Storytelling

That feeling you want your customers and partners to have when they interact with you? That's shaped by your brand.

It's not just about picking the right colors or logo, though those matter too. It's about how you sound, the why behind what you're building, who you choose to partner with, and what you invest in. Brand storytelling is what connects all of that: it's how you make sure the right people don't just understand what you offer, but feel genuinely connected to why it exists.

    • Start with truth: What do you actually believe you're building, and why does it matter beyond what you sell?

    • Find the feeling: What story does someone tell about themselves because they chose you? Not what you offer them, what you make them feel about who they are because they use your app, wear your clothes, or shop at your store

    • Set the tone: How do you want to show up and take up space? The voice, the energy, the presence that makes people feel exactly what you want them to feel

    • Get honest: How are you actually showing up right now? Are your content, campaigns, and activations reflecting the story you say you want to tell, or are they pulling in different directions?

    • Build and edit: Which projects and activations reinforce the story? Which ones distract from it? We double down on what's true, and cut what isn't

    • Build the north star: From all of this, we create a brand story and narrative that doesn't just live on your website, it lives in your team. Across functions, roles, and markets. So that as people build your product, meet customers, show up each day, they are bought in to the story they're weaving.

    • Brand strategy & positioning

    • Tone of voice development

    • Brand narrative & messaging frameworks

    • Employer brand

    • Executive communications & thought leadership

    • Campaign concepting

    • Social brand presence

    • Copywriting

We’ll explore which level of support fits your goals, timelines and budget. Expect a clear recommendation and next steps at the end of your discovery call. 

Services that fit your needs:

  • Fractional  Leader

    Full-time, embedded support for founders and teams that need someone to take the wheel.

    I join your team for a minimum of 3 months, lead strategy and execution, and upskill your team so they can run things after I leave.


    Deliverables: weekly leadership touchpoints, 90-day roadmap, playbooks + handover.


    Engagement model:retainer / project fee.

  • Consultant

    Project-based support for specific outcomes (one-day workshops, 4–12 week sprints, campaign launches).

    I act as an extension of your team to deliver a tactical outcome and leave behind clear next steps.


    Deliverables: workshop outputs, project plan, deliverable handoff.

    Engagement model: day rate or fixed project fee.

  • Advisor

    Light-touch strategic support: brainstorms, campaign vetting, board/advisory sessions. I’ll be your sparring partner.

    Think of me as the one that guides and sense-checks what’s next, offering senior level insights and support.


    Deliverables: monthly strategy sessions, ad-hoc reviews, short memos.

    Engagement model: monthly retainer (min. 3 months).

Not sure where to start?
Book a Spark Session: a 1-day strategy sprint to clarify what’s next for your brand.

Contact Me