Game of Phones
Employer: Glispa
Role: Senior Marketing & Global Events Manager
Duration: Jan 2018 – June 2019
Team: Client Services · Sales
What I Led:
Event Concept & Execution · Campaign Copywriting · Partner Engagement · Social Media Strategy · Product Messaging
Wins:
➤ Developed a themed B2B panel + viewing party in just 3 weeks, with a name no one forgot
➤ Drove visibility for a key product (interactive creatives) and helped close two major client accounts
➤ Proved that humor and high-concept themes can work brilliantly in the adtech space
Why It Matters:
Fast turnaround. High pressure. Low budget. This project is proof that resourcefulness, relevance, and a little irreverence can lead to real business impact, especially when your theme hits just right!
Shortly after Glispa’s rebrand, the sales team reached out looking for help: they wanted to increase the visibility on the interactive creatives offering for our gaming app clients. I was given the task to organize and develop the marketing content for a panel discussion with some of our key partners, showcasing our integrations and impressive results. I had only had three weeks to do it and wanted to find a way to make it stand out. What better way to do that than with a theme?
So I gave it a name no one would forget: Game of Phones.
Small confession: I had never seen Game of Thrones. But I knew the brand resonance was unbeatable, especially in the world of mobile gaming and adtech, where people are a little less buttoned up, and pop culture references with a twist tend to resonate.
The goal was to:
Organize a compelling panel discussion with top partners
Promote the event in a way that felt sticky and shareable
Make sure people actually showed up, even during World Cup kickoff week
Help the sales team drive awareness and deals for our playable ad format
Well believe it or not: I never watched Game of Thrones! So despite choosing to do an event with the theme, I knew that beyond a catchy name, we would need to actually play to theme in everything we did leading up to the panel - and that meant having fun with the social copy. When promoting the event, I joked around using references from the show in order to capture their attention.
Holding the event in the Summer - and on the day of the World Cub kickoff match - was something to keep in mind to ensure attendance. We leaned in by holding a world cup viewing party before the panel, complete with snacks and drinks. That way, attendees didn’t need to compromise on their plans.
The best part about having a theme is getting creative with how to showcase it. My favorite feature was our “House Of” banners. We didn’t have a huge budget, so we just ordered normal pull up banners and trimmed them ourselves. We also ensured the space was decorated with spooky fun features, with themed drinks and fun signage.
RESULTS
Full house: strong turnout from clients, partners, and prospects, even during a World Cup match
2 major client wins closed directly after the event
Spike in awareness and understanding of Glispa’s interactive creatives offering
Improved relationships with key partners through fun, brand-forward storytelling
Strong social engagement, thanks to playful, relevant copy that stood out in a crowded feed
